Colored hair needs extra care to keep its shade bright and healthy. Color-safe shampoos and conditioners gently cleanse without stripping pigment, while hydrating masks restore softness lost during the dyeing process. UV protectants and nourishing oils help prevent fading, dryness and breakage. With the right color-safe hair care routine, your hair stays vibrant, smooth and glossy for longer—just like the day you dyed it.